(Sponsor Content) Xisi Group is a family business from northern Canada, belonging to multiple industries. West Four focuses on many industries such as door manufacturing, construction safety products and even creative services, providing services to hundreds of customers in Western Canada.
West Four has offices in Calgary, Saskatoon, Winnipeg and Regina, including four brands. Madero Distribution is a manufacturer of residential and commercial doors and hardware products. Penner Doors and Hardware provides customers with a full set of construction hardware, doors, frames and architectural features for general contractors and institutional projects. Since 1968, Security Building Supplies has been providing wood and building materials to house builders, general contractors, decorators and the public. In addition, West Four’s creative agency Two Six Creative provides customers with a wide range of graphic design solutions.
West Fourth’s brand portfolio has achieved remarkable success in their respective industries, and West Fourth’s executive vice president Jay Fafard said that this is due to its commitment to maintaining technological leadership. Fafard said: “You can run a good company with pen and paper, but it’s not good enough now.” “We have to be great. This is what our customers want. This is their expectations. For us, everything It must be automated. We must print everything and stick a label on the product. It must be UPC coded, it must work in the customer’s system, and usually requires a label with an electronic data interface and data exchange. For us Say, we need the best looking packaging and the best brand so that we can communicate with customers through color labels.”
Four Western companies hope to improve the packaging of their products. Fafard said: “Black and white will no longer apply.” “We need to be able to communicate with customers.”
Adding color to product labels is a popular and effective way for brands to improve their brand image and customer loyalty. Brand awareness, product attractiveness and competitive advantage are directly related to the packaging and design of items. According to a survey by Harris Interactive, 56% of printer users believe that the most important reason for color printing is to enhance their professional image.
However, improving the appearance of the brand is not the only reason to use colored labels and packaging. Colored labels can help highlight important information, such as instructions and safety information. To be safe, it is often necessary to use color labels. For example, in order to comply with OSHA requirements, GHS labels need to be colored. It also helps production. Color is a good way to distinguish tasks and basic life information. Brands can reduce order selection and shipping errors by using color labels.
However, as West Four discovered, implementing color label printing in their supply chain would be much more work than they thought. Fafard said: “We asked our software partners to create a label for us to extract from our database in real time thousands of products containing 300 DPI full-resolution images.” “We just assume that it is common in that industry. , We soon discovered that this is not the case.”
As a long-term customer of CYBRA barcode labels, RFID tags and form software, West Four approached CYBRA to help solve their color label problems. They contacted the CYBRA team to learn how to best deploy color label printing. CYBRA’s first task is to find the right printer to complete the job. CYBRA’s MarkMagic supports more than 450 different printer types, but only one printer can meet this challenge: Epson Colorworks color inkjet label printer. Chuck Roskow, vice president of operations at CYBRA, said: “We know that West Four needs a printer that combines print quality and output speed.” “We contacted EPSON and they were in our office almost the next day and introduced us to the printer in detail. We immediately contacted us They collaborated and added native printer support to MarkMagic to support EPSON printers.”
When MarkMagic supported EPSON Colorworks printers, West Four purchased a Colorworks printer and was immediately satisfied with its quality and speed. “Oh, man, is that printer fast?” Fafad said. West Four quickly deployed color printing to add color labels to the packaging doors sold in its retail stores. With the support of MarkMagic, EPSON Colorworks printers can greatly meet the needs of West Four Group.
For retail-level doors, West Four will print 3×18-inch color labels, which include variable data obtained in real time from its system. Printing is automated and can be printed directly on the production line, so the label can be easily attached when the product leaves the building. This process ensures that all items are packaged correctly without errors, and does not slow down West Four’s shipping speed.
Roskow said: “Providing color on label printers like EPSON Colorworks printers is a game changer.” If deployed incorrectly, adding color label printing to a brand’s supply chain can be cumbersome and costly. EPSON’s color label printing function eliminates a lot of costs associated with color labels. West Four does not need to maintain multiple printers, nor does it need to purchase pre-printed inventory or special paper. In contrast, unlike most label printers, West Four can use plain paper and dynamically print labels. This not only reduces the cost of color label printing, but also reduces the potential trouble of color printing by reducing overhead.
By adding color labels to its products and using MarkMagic, West Four can create attractive labels that are also helpful to consumers. MarkMagic allows West Four to design labels to maximize space and ensure that customer information is easy to find and understand. And, of course, EPSON printers can help West Four quickly eliminate its color labels. “Customers ask for more; they want more information about the products they buy. Moreover, the visualization process is an important part of the customer’s purchasing decision.” Fafard said.
According to Roskow, “Why customers don’t use color to make their brand more visible in the warehouse to select products, and of course to enhance the brand in the retail environment.” By finding a simple, cost-effective way to display their products With the addition of color labels, West Four can now make their already high-quality products more attractive to customers and can be sold in large quantities.
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Post time: Jan-19-2021