Restaurants need to take measures to ensure the safety of their products after they leave the premises.
Currently, one of the most pressing issues for fast food restaurant operators is how to assure the public that their takeout and takeout orders have not been touched by anyone who may be carrying the COVID-19 virus. With local health authorities ordering the closure of restaurants and maintaining fast service, consumer confidence will become a key differentiating factor in the coming weeks.
There is no doubt that delivery orders are on the rise. Seattle’s experience provides an early indicator. It was one of the first American cities to respond to the crisis. According to data from the industry company Black Box Intelligence, in Seattle, restaurant traffic in the week of February 24 fell by 10% compared to the previous 4-week average. Over the same period, the restaurant’s takeaway sales increased by more than 10%.
Not long ago, US Foods conducted a well-known survey that found that nearly 30% of delivery personnel would sample the food they entrusted. Consumers have good memories of this amazing statistic.
Operators are currently conducting their internal due diligence to protect workers and consumers from the effects of the coronavirus. They are also doing a good job communicating these efforts to the public. However, what they need to do is to take measures to ensure the safety of the products after they leave the premises and communicate this differentiated feature to the public.
The use of tamper-proof labels is the most obvious sign, indicating that no one outside the fast food restaurant has ever touched the food. Smart tags now allow operators to implement solutions to prove to consumers that their food has not been touched by delivery personnel.
Tamper-proof labels can be used to close bags or boxes that package food, and have an obvious deterrent effect on delivery personnel. Discourage delivery personnel from sampling or tampering with food orders also supports the food safety declaration of fast service operators. The torn label will remind customers that the order has been tampered with, and the restaurant can then replace their order.
Another benefit of this delivery solution is the ability to personalize orders with the customer’s name, and the tamper-proof label can also print additional information, such as brand, content, nutrition, and promotional information. The label can also print a QR code to encourage customers to visit the brand’s website for further participation.
Nowadays, fast food restaurant operators have a heavy burden, so the implementation of tamper-proof labels seems to be a difficult task. However, Avery Dennison has the ability to turn around quickly. The operator can dial 800.543.6650, and then follow prompt 3 to contact the trained call center staff, they will obtain their information and remind the corresponding sales representatives, they will immediately contact for needs assessment and propose the correct solution.
At present, one thing that operators cannot afford is the loss of consumer confidence and orders. Tamper-proof labels are a way to stay safe and stand out.
Ryan Yost is the Vice President/General Manager of Avery Dennison’s Printer Solutions Division (PSD). In his position, he is responsible for the global leadership and strategy of the printer solutions department, focusing on building partnerships and solutions in the food, apparel and logistics industries.
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Post time: Jun-02-2021