The Double Eleven Shopping Carnival refers to the online promotion day on November 11 every year. It originated from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. At that time, the number of participating merchants and promotion efforts were limited, but The turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold a large-scale promotion. Double Eleven has become an annual event in China’s e-commerce industry, and gradually affects the international e-commerce industry.
On October 27, 2021, the Information and Communication Administration of the Ministry of Industry and Information Technology disclosed that the Ministry has held an administrative guidance meeting to regulate the “Double 11″ SMS marketing behavior of e-commerce platforms, requiring e-commerce platforms not to send marketing text messages without the consent or request of consumers. On November 4th, the China Consumers Association issued a reminder: “Double 11″ prices may be the most expensive throughout the year, and six points have been sorted out to draw the attention of consumers. On November 8, Xinhua Finance and Suning Tesco released the “Double Eleven” Consumer Upgrade Report.
A new change for Double 11 in 2021 is that more and more factories choose to launch new products on Double 11. The direct supply model from the origin brings new opportunities for the upgrading and transformation of manufacturers in the industry, and also fully satisfies more and more Pay attention to the needs of consumers who are cost-effective.
Shopping feast
Since Tmall initiated the “Double Eleven” shopping festival in 2009, this day has become a veritable national shopping feast.
The strength of “Double Eleven”
The “Double Eleven” chaos can be seen from the advertising wars of merchants. An e-commerce website has put a group of advertisements with the theme of “slap in the face” in multiple media. The slogans include “wait for express delivery for half a month”, “50% off to buy fake products”, and “bad reviews are slapped by human flesh” content, which directly refers to the price of competitors Inflated, slow express delivery, counterfeit sales on the platform, gimmicks in promotions, and data generation by swiping orders. In fact, these problems have almost become a common problem in the field of e-commerce.
It is worth noting that with the increasingly fierce competition among major e-commerce companies, the “Double Eleven” front has been around for about a month. Although this is the spontaneous market behavior of merchants, the disorderly competition has brought Multiple negative consequences: On the one hand, the people’s impulse consumption is further stimulated and amplified; on the other hand, consumers’ trust in e-commerce websites is overdrawn. In addition, it also leads to the overwhelmed express delivery industry, excessive packaging, unenvironmental protection and waste.
Change mode
A new change for Double 11 in 2021 is that more and more factories choose to launch new products on Double 11. The direct supply model from the origin brings new opportunities for the upgrading and transformation of manufacturers in the industry, and also fully satisfies more and more Pay attention to the needs of consumers who are cost-effective.
In this special festival, Winpal is a manufacturer of POS printer, label printer and mobile printer, in order to thank our esteemed customers who have always supported us, we have launched a Double Eleven promotion. Many hot-selling items are on sale, please contact us for details.
Post time: Nov-13-2022